A new survey comissioned by The Bookseller has found that retail displays now take centre stage in attracting readers to new books and authors.
The survey, which questioned 1000 people nationwide, showed 26% people get information about new releases from displays, followed by press and TV/radio coverage at 14 and 13% respectively.
Recommendations from family and friends, once rated as the most popular method of discovering new titles, now lag behind with just 12% of votes.
Other formats of discovering new books and authors included internet recommendations, with 9% of the vote, and advice from shop staff and librarians - although only 2% of people claimed to respond to their recommendations.
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